Erbs Farmer Consulting
  • Home.
  • What we've done.
  • Who we are.
  • What we've been up to.
  • How to get in touch.
  • More
    • Home.
    • What we've done.
    • Who we are.
    • What we've been up to.
    • How to get in touch.
Erbs Farmer Consulting
  • Home.
  • What we've done.
  • Who we are.
  • What we've been up to.
  • How to get in touch.

What We've Done.

Science, Technology and Innovation

Science, Technology and Innovation

Science, Technology and Innovation

Environment

Science, Technology and Innovation

Science, Technology and Innovation

Education

Science, Technology and Innovation

Education

Government

Arts and Major Events

Arts and Major Events

Arts and Major Events

Arts and Major Events

Arts and Major Events

Sport

Arts and Major Events

Sport

Science, Technology and Innovation.

CSIRO & COVID-19

Communication/Stakeholder engagement lead for a highly successful campaign around the value of CSIRO’s coronavirus research with an audience reach in excess of 500 million and counting. During this campaign we're seen the highest trust levels for CSIRO ever recorded.


The campaign has seen 1200 COVID-19 related enquires resulting in 73 new customers and 27 new projects. CSIRO has achieved a commitment of $220 million funding for the new Australian Centre for Disease Preparedness with additional funds of $10 million pledged towards COVID-19 research as well as millions of additional revenue from related work.

Google Impact Challenge

Project lead on strategic communication for RangerBot resulting in winning the $750,000 people’s choice vote in the Google Impact Challenge Australia, a competition which helps not-for-profit organisations develop technologies that can help to tackle the world’s biggest social challenges. The project received global coverage with a reach of more than 200 million including stories with BBC, CNN And Australian Geographic. It has also received additional funding and RangerBot is currently being commercialised.

Queensland University of Technology

Development of Communication materials for Queensland University of Technology – Science, Technology, Engineering and Maths faculty highlighting research and graduate success.

Environment.

Great Barrier Reef Foundation

Repositioning the small Great Barrier Reef Foundation as one of the lead environmental not-for-profits and funders of scientific research resulting in an Australian Government grant of $443 million for the Great Barrier Reef.


  •  Increasing the GBRF’s media profile by over 100 times with more than 26,000 stories & readership of 150 million in 2018 including New York Times, Washington Post, National Geographic, BBC, CNN & Vice as well as extensive Australian coverage. 
  • Developing GBRF to be a trusted voice for the Great Barrier Reef and in the top 5% of social media influencers. 
  • Building credibility of and confidence through strategic stakeholder engagement resulting in a 85% high satisfaction rate across key external stakeholders. 
  • Supporting continuous growth and diversification of income by securing significant cash and in-kind partners including Google, Oroton, Qld Government, Channel Nine, GOA and through developing a cause related marketing program. 
  • Developing a strategy for digital channels resulting in growth 30 times the industry average; launching a world first Great Barrier Reef educational app - Love the Reef. 
  • Redeveloping and managing the brand delivering an award-winning brand eco-system.

Environmental Protection Agency

Environmental Protection Agency (now part of Queensland’s Department of Environment) project lead on strategic communication for the development of sustainable farming practices and companion plantings. 

EDUCATION.

Department of Foreign Affairs and Trade

Strategic communication advisor for a science e-learning Pacific wide project is aimed at improving STEM learning opportunities and is in partnership with the New Zealand’s Department of Foreign Affairs and Trade. Few schools in the Pacific have the specialist teachers or science equipment needed to operate a science programme which engages the learners through acting as scientists. This programme will

allow non-specialist teachers to deliver the science curriculum through interactive e-learning resources. The work is supported by a regional reference group made up of science curriculum, IT and teacher training experts from across the participating countries of Kiribati, Solomon Islands, Vanuatu and Papua New Guinea.

Queensland Government

Developing the Love the Reef App, a digital application developed for primary school children. It teaches about the Great Barrier Reef, its animals and threats to the Reef's survival. In doing so it empowers students to make positive change and enhance their environmental citizenship.. The Love the Reef application enables players to understand the threats the reef faces and the local behaviours and actions to protect against those threats Work through an adventure-based game.. 

University of Queensland

Repositioning of University of Queensland SPORT from operating only in the student market to the wider corporate and high-performance sport market. This included a restructure to create an organisation with a stronger focus on commercialisation required due to loss of major government funding. The restructure included the development, expansion and management of a team of 15 to delivery marketing and communication requirements for the university.

SSA Schools

Developing and managing media strategy resulting in $1.2 million of positive media coverage annually and stable enrolments through the Global Financial Crisis in an environment where average enrolments in the independent education sector declined for SSA Schools, Brisbane. Including leading and developing a team of eight across various geographic location and overseeing the strategic marketing and communication for all business components

Government.

Containers for Change

Strategy development, media and issues management for Queensland Government’s ‘Containers for Change’ program rollout including stakeholder engagement, social media and digital content creation, video production, monitoring and evaluation.

Australian Sports Commission

Senior Advisor responsible for developing and implementing a strategic partnership program for the Australian Sports Commission, which included liaison and relationship management with the Australian Institute of Sport to launch their new facilities.

Queensland Government Premier’s Department

Senior Advisor responsible for developing and implementing Queensland Week’s strategic marketing, communication, partnership and events program for the Queensland Government Premier’s Department, which included liaison and relationship management with the local government bodies throughout the State.

Not For Profit.

Out of the Blue Box Innovation Challenge

Strategic communication project lead for The Out of the Blue Box Innovation Challenge funded by The Tiffany & Co. Foundation - a global call for new ideas to bolster the future resilience of reefs around the world. The Challenge attracted 63 submissions from 15 countries spanning the categories of finance, technology and people. The Challenge received exception global media coverage and social media engagement.

ARTS AND MAJOR EVENTS.

Brisbane International Film Festival

Growing attendance by 20%, 40 per cent growth in revenue from sponsorship and ticketing and $2 million publicity for Brisbane International Film Festival year on year.

Commonwealth Youth Forum

Managing media for the Commonwealth Heads of Government Meeting (CHOGM) Youth Forum including crisis management following its rescheduling in the aftermath of the 9-11 terrorist attacks. The Commonwealth Youth Forum (CYF) is organised as part of the Commonwealth Heads of Government Meeting (CHOGM). It aims to promote cross-cultural connections and to achieve consensus among youth leaders on the policies required to address the challenges and opportunities facing young people.

Warner Bros

Managing the Warner Bros licensing program for Australia New Zealand partnering with licensees globally on award winning ranges of toys, fashion, home décor and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The innovative global licensing and merchandising program is one of the leading licensing and retail merchandising organisations in the world.

SPORt.

State of Origin

Establishing and renewal of AAMI’s (now Suncorp) partnership with the Queensland State of Origin team of $1.5m per annum in partnership with Queensland Rugby League.

Australian Sports Commission

Senior Advisor responsible for developing and implementing a strategic partnership program for the Australian Sports Commission, which included liaison and relationship management with the Australian Institute of Sport to launch their new facilities.

National Sporting Organisations

  • Guiding the development of the sport of triathlon to one of Australia's most successful and quickly growing as a director of Triathlon Australia Securing more than $15 million in partnerships.
  • Senior Advisor responsible for developing the brand development and strategic partnership program for Yachting Australia. 
  • Developing and managing the marketing and communication strategy for Touch Football Australia in their restructure from a national federated model to a unitary model of governance. 
  • Media and event management for Swimming Australia for the Australian Swimming Championships. 
  • Media and event management for Rowing Australia’s National Rowing Championships. 
  • Senior Advisor responsible for developing and implementing a strategic partnership program for the AFL’s Western Bulldogs. 

Sydney Olympics

Media management for the sport of rowing for the Sydney Olympics including liaising and assisting athletes and worldwide media outlets and facilitating and managed press conferences 

UQ Rugby Academy

Senior Advisor responsible for developing and implementing a strategic marketing and communication program for University of Queensland’s Rugby Academy, successful marketing and delivery of coach and athlete education in Japan, China and the US.


We acknowledge the Traditional Owners of the land, sea and waters, of the area that we live and work on. We acknowledge their continuing connection to their culture and pay our respects to their Elders past and present.  

Copyright © 2022 Erbs Farmer Consulting

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept