Communication/Stakeholder engagement lead for a highly successful campaign around the value of CSIRO’s coronavirus research with an audience reach in excess of 500 million and counting. During this campaign we're seen the highest trust levels for CSIRO ever recorded.
The campaign has seen 1200 COVID-19 related enquires resulting in 73 new customers and 27 new projects. CSIRO has achieved a commitment of $220 million funding for the new Australian Centre for Disease Preparedness with additional funds of $10 million pledged towards COVID-19 research as well as millions of additional revenue from related work.
Project lead on strategic communication for RangerBot resulting in winning the $750,000 people’s choice vote in the Google Impact Challenge Australia, a competition which helps not-for-profit organisations develop technologies that can help to tackle the world’s biggest social challenges. The project received global coverage with a reach of more than 200 million including stories with BBC, CNN And Australian Geographic. It has also received additional funding and RangerBot is currently being commercialised.
Development of Communication materials for Queensland University of Technology – Science, Technology, Engineering and Maths faculty highlighting research and graduate success.
Repositioning the small Great Barrier Reef Foundation as one of the lead environmental not-for-profits and funders of scientific research resulting in an Australian Government grant of $443 million for the Great Barrier Reef.
Environmental Protection Agency (now part of Queensland’s Department of Environment) project lead on strategic communication for the development of sustainable farming practices and companion plantings.
Strategic communication advisor for a science e-learning Pacific wide project is aimed at improving STEM learning opportunities and is in partnership with the New Zealand’s Department of Foreign Affairs and Trade. Few schools in the Pacific have the specialist teachers or science equipment needed to operate a science programme which engages the learners through acting as scientists. This programme will
allow non-specialist teachers to deliver the science curriculum through interactive e-learning resources. The work is supported by a regional reference group made up of science curriculum, IT and teacher training experts from across the participating countries of Kiribati, Solomon Islands, Vanuatu and Papua New Guinea.
Developing the Love the Reef App, a digital application developed for primary school children. It teaches about the Great Barrier Reef, its animals and threats to the Reef's survival. In doing so it empowers students to make positive change and enhance their environmental citizenship.. The Love the Reef application enables players to understand the threats the reef faces and the local behaviours and actions to protect against those threats Work through an adventure-based game..
Repositioning of University of Queensland SPORT from operating only in the student market to the wider corporate and high-performance sport market. This included a restructure to create an organisation with a stronger focus on commercialisation required due to loss of major government funding. The restructure included the development, expansion and management of a team of 15 to delivery marketing and communication requirements for the university.
Developing and managing media strategy resulting in $1.2 million of positive media coverage annually and stable enrolments through the Global Financial Crisis in an environment where average enrolments in the independent education sector declined for SSA Schools, Brisbane. Including leading and developing a team of eight across various geographic location and overseeing the strategic marketing and communication for all business components
Strategy development, media and issues management for Queensland Government’s ‘Containers for Change’ program rollout including stakeholder engagement, social media and digital content creation, video production, monitoring and evaluation.
Senior Advisor responsible for developing and implementing a strategic partnership program for the Australian Sports Commission, which included liaison and relationship management with the Australian Institute of Sport to launch their new facilities.
Senior Advisor responsible for developing and implementing Queensland Week’s strategic marketing, communication, partnership and events program for the Queensland Government Premier’s Department, which included liaison and relationship management with the local government bodies throughout the State.
Strategic communication project lead for The Out of the Blue Box Innovation Challenge funded by The Tiffany & Co. Foundation - a global call for new ideas to bolster the future resilience of reefs around the world. The Challenge attracted 63 submissions from 15 countries spanning the categories of finance, technology and people. The Challenge received exception global media coverage and social media engagement.
Growing attendance by 20%, 40 per cent growth in revenue from sponsorship and ticketing and $2 million publicity for Brisbane International Film Festival year on year.
Managing media for the Commonwealth Heads of Government Meeting (CHOGM) Youth Forum including crisis management following its rescheduling in the aftermath of the 9-11 terrorist attacks. The Commonwealth Youth Forum (CYF) is organised as part of the Commonwealth Heads of Government Meeting (CHOGM). It aims to promote cross-cultural connections and to achieve consensus among youth leaders on the policies required to address the challenges and opportunities facing young people.
Managing the Warner Bros licensing program for Australia New Zealand partnering with licensees globally on award winning ranges of toys, fashion, home décor and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The innovative global licensing and merchandising program is one of the leading licensing and retail merchandising organisations in the world.
Establishing and renewal of AAMI’s (now Suncorp) partnership with the Queensland State of Origin team of $1.5m per annum in partnership with Queensland Rugby League.
Senior Advisor responsible for developing and implementing a strategic partnership program for the Australian Sports Commission, which included liaison and relationship management with the Australian Institute of Sport to launch their new facilities.
Media management for the sport of rowing for the Sydney Olympics including liaising and assisting athletes and worldwide media outlets and facilitating and managed press conferences
Senior Advisor responsible for developing and implementing a strategic marketing and communication program for University of Queensland’s Rugby Academy, successful marketing and delivery of coach and athlete education in Japan, China and the US.
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